Search · source keywords — Non-brand terms bring 26% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| moveworksBrand | 6.5K | $11.00 | 1 |
| ai agents marketplaceNon-brand | 1.6K | $12.01 | 2 |
| text to speechNon-brand | 1.2K | $0.50 | 3 |
| what does agentic meanBrand | 840 | $0.83 | 4 |
| moveworks careersBrand | 670 | $3.29 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.