Search · source keywords — Non-brand terms bring 41% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| morningscoreBrand | 1.6K | $4.15 | 1 |
| traffic checkerNon-brand | 1.3K | $1.16 | 2 |
| semrushBrand | 440 | $0.94 | 3 |
| ahrefsBrand | 390 | $4.91 | 4 |
| best seo toolsNon-brand | 390 | $4.53 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.