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In the same window, Modal’s Sitemap added 44 pages, mostly under /docs. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 80, +1 MoM
Sep 2026
918.8K↓ 5.5%
Monthly visits split by channel share: Modal lost 53.9K visits from Aug to Sep, with direct contributing 66%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 986.7K | 920.5K | 972.8K | 918.8K |
| Direct | 711.1K | 652.1K | 708.7K | 672.8K |
| Organic search | 177.4K | 171.2K | 176.6K | 164.8K |
| Organic social | 48.7K | 42.7K | 40K | 35.6K |
| Referrals | 25.1K | 31.4K | 25.6K | 24.2K |
| 8.9K | 10.4K | 9.7K | 9.6K | |
| Display ads | 2K | 1.6K | 1K | 691 |
| Paid search | 1.2K | 739 | 371 | 563 |
| Paid social | 602 | 205 | 0 | 170 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −35.8K | 66% | 73.2% ↑0.4pp | |
| Organic search | −11.8K | 22% | 17.9% ↓0.2pp | |
| Organic social | −4.4K | 8.2% | 3.9% ↓0.2pp | |
| 5 other channels | −1.5K | 2.8% | 3.8% ↑0.1pp |
Modal’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 6.7% over 10 days, from 656 listed URLs to 700 listed URLs.
/docs+25/blog+5Borrow: Generate pages of this kind from data you already have (see /docs) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| modalBrand | 55.7K | $0.77 | 1 |
| modal aiBrand | 7.1K | $1.72 | 2 |
| modal labsUnclassified | 4.3K | $6.37 | 3 |
| modal pricingBrand comparison | 3K | $2.44 | 4 |
| modal careersUnclassified | 2.7K | $3.60 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
5.7K visits from AI assistants (previous month 5.9K), 0.6% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Modal did at each step, and gives you a sequence to follow.
Modal's public Sitemap now lists 44 more URLs
Observed · SitemapNew backlinks discovered for Modal
Observed · BacklinksWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Models and Model Platforms
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| ModalThis product | 918.8K | 80 | -5.5% |
| SYNTX.AISame market | 4.7M | 59 | +8.3% |
| AI Leaderboard 2026: Compare & Rank 300+ Top AI Models by Intelligence, Speed & PriceSame market | 1.2M | 72 | +5.3% |
| Personal AISame market | 35.3K | 66 | -8.6% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Modal ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
