Merge provides the connective infrastructure that allows AI to know, act, and scale
In the same window, Merge’s Sitemap added 65 pages, mostly under /connectors. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 75, +1 MoM
Sep 2026
307.8K↓ 7.6%
Monthly visits split by channel share: Merge lost 25.4K visits from Aug to Sep, with organic search contributing 100%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 332.8K | 337.6K | 333.2K | 307.8K |
| Direct | 95.2K | 98.5K | 121.6K | 118.3K |
| Organic search | 135.6K | 136.8K | 119.3K | 89.2K |
| Referrals | 13.1K | 18.8K | 27K | 38.9K |
| Organic social | 24.4K | 26.2K | 29.8K | 25.1K |
| Paid social | 6.5K | 3.3K | 4.9K | 8.3K |
| Paid search | 15.8K | 20.3K | 8K | 7.9K |
| 5.3K | 7.5K | 2.1K | 3.4K | |
| Display ads | 2.7K | 3.4K | 5.1K | 2K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | −30.1K | 119% | 29% ↓6.8pp | |
| Organic social | −4.6K | 18% | 8.2% ↓0.8pp | |
| Direct | −3.3K | 13% | 38.4% ↑1.9pp | |
| 5 other channels | +13.4K | -53% | 19.7% ↑5.5pp |
Merge’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 2.7% over 10 days, from 2,439 listed URLs to 2,504 listed URLs.
/connectors+15/blog+2Borrow: Generate pages of this kind from data you already have (see /connectors) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| merge aiBrand | 1.9K | $5.90 | 1 |
| merge gatewayUnclassified | 1.8K | $30.14 | 2 |
| mergeBrand | 1.4K | $0.32 | 3 |
| merge apiBrand | 1.4K | $36.36 | 4 |
| chatgpt api keyNon-brand | 730 | $2.11 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
8K visits from AI assistants (previous month 8K), 2.6% of all traffic.
Borrow: Check how assistants recommend Merge and work on appearing for the same questions.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Merge did at each step, and gives you a sequence to follow.
Merge's public Sitemap now lists 65 more URLs
Observed · SitemapMerge's public Sitemap now lists 160 fewer URLs
Observed · SitemapMerge's public Sitemap now lists 134 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · RAG, data, and developer infrastructure
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| MergeThis product | 307.8K | 75 | -7.6% |
| MercorSame market | 10.6M | 75 | -3.9% |
| Weights & Biases: The AI developer platformSame market | 1.6M | 81 | -19.9% |
| PineconeSame market | 415.6K | 81 | -4.4% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Merge ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
