Data updated Nov 3, 2026
Lever is modern recruiting software that combines ATS and CRM capabilities to help scaling teams nurture talent relationships and hire efficiently.
Lever’s direct traffic went from 5M to 5.2M visits in one month. In the same window, Lever’s Sitemap added 51 pages, mostly under /blog. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 91, flat
Sep 2026
Monthly visits split by channel share: Lever added 403.3K visits from Aug to Sep, with direct contributing 48%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +192.8K | 48% | 42% ↑0.2pp | ||
| Organic search | +34.2K | 8.5% | 4.4% ↑0.1pp | ||
| Paid social | +29.9K | 7.4% | 0.7% ↑0.2pp | ||
| 5 other channels | +31.5K | 7.8% | 50.5% ↓1.4pp |
What you can borrow
Lever’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| leverBrand | 8.3K | $2.82 | 1 |
| crowdgenNon-brand | 5.2K | $0.93 | 2 |
| sprinto careersNon-brand | 3.6K | $0.15 | 3 |
| lever jobsBrand | 2.8K | $5.25 | 4 |
| paytmNon-brand | 2.7K | $0.17 | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “crowdgen”, “sprinto careers”). Find the needs your product also serves and capture them with tool or landing pages.
Pages listed in the Sitemap grew 11.6% over 44 days, from 438 listed URLs to 489 listed URLs.
/blog+42/glossary+7/paidsocial-linkedin+1Borrow: Generate pages of this kind from data you already have (see /blog) to capture long-tail search.
285.2K visits from AI assistants (previous month 175.2K), 2.3% of all traffic.
Borrow: Check how assistants recommend Lever and work on appearing for the same questions.
Full growth history
Where did the +403.3K visits actually come from?
Lever grew 3.4% in Sep. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
Lever's public Sitemap now lists 51 more URLs
Observed eventLever's public Sitemap now lists 21 more URLs
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Recruiting and Organization
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Lever ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
