Search · source keywords — Non-brand terms bring 52% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| instantlyNon-brand | 10.7K | $1.82 | 1 |
| kustomerBrand | 8.5K | $22.75 | 2 |
| gorgiasBrand | 560 | $2.98 | 3 |
| zendeskBrand | 450 | $13.18 | 4 |
| kustomer docsBrand | 350 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “instantly”). Find the needs your product also serves and capture them with tool or landing pages.