Search · source keywords — Non-brand terms bring 30% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| khanmigoBrand | 17.2K | $0.94 | 1 |
| khan academyNon-brand | 9.5K | $0.31 | 2 |
| khanmigo aiBrand | 2.3K | $1.73 | 3 |
| khanmingoUnclassified | 1.7K | $1.05 | 4 |
| khanmigo lessonBrand | 900 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.