Pages · daily Sitemap diff — No bulk page changes lately
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
Keeper Traffic, SEO & Growth Analysis
Keeper combines cutting edge AI and a network of tax professionals to make your taxes effortless to complete.
- Brand-led growth
- Expense Management
- Return Analysis
- Tax Assistant
SIGPIK VERDICT · Sep 2026
Keeper visits grew 25% in Sep, mostly from direct brand traffic (58%)
Keeper’s direct traffic went from 49.2K to 65.4K visits in one month.
- Monthly visits
- 140.8K
- ↑ 24.9% · +28.1K MoM
- Market rank
- #6 / 67
- 1.9% of market traffic
- Domain Rating
- 71
- Flat vs last month
- AI referrals
- 736
- 0.5% of traffic, early
01 · How the growth happened
Keeper Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-05 — 2026-09 · DR 71, flat
Sep 2026
140.8K↑ 25%
Where the new visits came from
Monthly visits split by channel share: Keeper added 28.1K visits from Aug to Sep, with direct contributing 58%.
Monthly breakdown
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 105.2K | 112.7K | 140.8K |
| Direct | 64.1K | 49.2K | 65.4K |
| Organic search | 23.6K | 41.9K | 50.7K |
| Paid search | 4.8K | 5.7K | 9.4K |
| Referrals | 4.5K | 5.8K | 5.6K |
| Organic social | 1.7K | 3.9K | 3.8K |
| 2.1K | 2.4K | 2.5K | |
| Display ads | 3.5K | 2.1K | 1.4K |
| Paid social | 348 | 616 | 1.3K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +16.2K | 58% | 46.4% ↑2.8pp | |
| Organic search | +8.8K | 31% | 36% ↓1.2pp | |
| Paid search | +3.7K | 13% | 6.7% ↑1.6pp | |
| 5 other channels | −250 | -0.9% | 10.3% ↓2.8pp |
02 · What you can borrow
Keeper SEO Keywords, Sitemap Pages & AI Referrals
Keeper’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 54% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| keeper taxBrand | 1.1K | $4.44 | 1 |
| 1099 tax calculatorNon-brand | 520 | $0.88 | 2 |
| how should i assume how much taxes will need to be taken outNon-brand | 300 | — | 3 |
| self employment quarterly tax calculatorNon-brand | 250 | $3.10 | 4 |
| 1099 hourly pay experienceddevsNon-brand | 250 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “1099 tax calculator”, “how should i assume how much taxes will need to be taken out”). Find the needs your product also serves and capture them with tool or landing pages.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
736 visits from AI assistants (previous month 1K), 0.5% of all traffic.
- Gemini72%
- ChatGPT39%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
Keeper Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Keeper did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Monthly visits 148.2K → 105.2K
Observed · traffic dataWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
Keeper Competitors & Alternatives Traffic Benchmark
Sep 2026 · Finance and Accounting
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| KeeperThis product | 140.8K | 71 | +24.9% |
| PigmentSame market | 94.1K | 70 | +10.2% |
| DigitsSame market | 65.5K | 78 | +15% |
| TrullionSame market | 56.4K | 56 | -10.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Keeper ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.