Pages · daily Sitemap diff — No bulk page changes lately
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
Double Traffic, SEO & Growth Analysis
AI-powered accounting and bookkeeping platform for streamlining month-end close processes
- Traffic declining
- Process Optimization
- Team Collaboration
- Time Management
- Workflow Automation
SIGPIK VERDICT · Sep 2026
Double visits fell 11% in Sep, mostly lost from Direct
Reconstruct every step Double took →- Monthly visits
- 169.7K
- ↓ 11.4% · −21.8K MoM
- Market rank
- #4 / 67
- 2.2% of market traffic
- Domain Rating
- 63
- ↑ 3 · vs last month
- AI referrals
- 902
- 0.5% of traffic, early
01 · How the growth happened
Double Traffic Trend & Channel Attribution
Monthly visit estimates · 2026-04 — 2026-09 · DR 63, +3 MoM
Sep 2026
169.7K↓ 11%
Where the new visits came from
Monthly visits split by channel share: Double lost 21.8K visits from Aug to Sep, with direct contributing 65%.
Monthly breakdown
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 216.2K | 206.2K | 191.5K | 169.7K |
| Direct | 130.6K | 131.4K | 121.3K | 107.1K |
| Referrals | 47K | 43K | 33.5K | 30.2K |
| Organic search | 9.2K | 4.6K | 8.4K | 13.2K |
| Organic social | 9.1K | 7.7K | 9.8K | 8.5K |
| 18.3K | 16.3K | 16.4K | 8.4K | |
| Paid search | 1.7K | 2.6K | 1.6K | 1K |
| Paid social | 9 | 71 | 273 | 0 |
| Display ads | — | 354 | — | — |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −14.2K | 65% | 63.1% ↓0.2pp | |
| −7.9K | 36% | 5% ↓3.6pp | ||
| Referrals | −3.4K | 15% | 17.8% ↑0.3pp | |
| 4 other channels | +2.7K | -12% | 13.4% ↑2.9pp |
02 · What you can borrow
Double SEO Keywords, Sitemap Pages & AI Referrals
Double’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Search · source keywords — Non-brand terms bring 19% of search traffic
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| double hqBrand | 1.2K | $2.20 | 1 |
| doubleUnclassified | 610 | $0.38 | 2 |
| doublehqBrand | 300 | — | 3 |
| double accountingNon-brand | 250 | $1.61 | 4 |
| double bookkeeping allocationsNon-brand | 240 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
AI referrals · ChatGPT, Copilot… — AI referrals are early — not a growth source yet
902 visits from AI assistants (previous month 0), 0.5% of all traffic.
- ChatGPT100%
Borrow: No need to follow yet; watch whether it scales next month.
03 · Full growth history
Double Promotion History, Backlinks & Launch Timeline
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Double did at each step, and gives you a sequence to follow.
- Promotion timeline with original sources
- Traffic before and after each channel
- Exportable launch action list
Where it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action list
04 · Same-market benchmark
Double Competitors & Alternatives Traffic Benchmark
Sep 2026 · Finance and Accounting
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| DoubleThis product | 169.7K | 63 | -11.4% |
| PigmentSame market | 94.1K | 70 | +10.2% |
| DigitsSame market | 65.5K | 78 | +15% |
| TrullionSame market | 56.4K | 56 | -10.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Double ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.