Data updated Oct 18, 2026
Purpose-built AI agents for mortgage lending and servicing
Kastle AI’s direct traffic went from 5.5K to 8.4K visits in one month.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 30, flat
Sep 2026
Monthly visits split by channel share: Kastle AI added 5K visits from Aug to Sep, with direct contributing 58%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +2.9K | 58% | 62% ↓2.1pp | ||
| Organic search | +2.4K | 48% | 30.2% ↑10.6pp | ||
| Referrals | +108 | 2.2% | 2.7% ↓0.3pp | ||
| 4 other channels | −276 | -5.5% | 5.1% ↓6.2pp |
What you can borrow
Kastle AI’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| kastle aiBrand | 2.5K | $5.83 | 1 |
| kastleBrand | 230 | $4.46 | 2 |
| kastle ai workBrand | 140 | — | 3 |
| kastle mortgageBrand | 90 | — | 4 |
| kastle workforce lendingBrand | 90 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
We diff its public Sitemap daily. Bulk launches or removals will appear here and alert watchers.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
Where did the +5K visits actually come from?
Kastle AI grew 58% in Sep with almost no paid ads. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
New linking websites (+261.7%)
Observed eventMonthly visits 8.6K → 13.6K
Observed eventMonthly visits 15.6K → 11K
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Finance and Accounting
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Kastle AI ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
