Data updated Nov 4, 2026
AI tax workflow automation for modern firms. Auto-collect prior-year returns, organizers, and source docs — then prep, review, and deliver returns at speed.
In the same window, Grove’s Sitemap added 3 pages, mostly under /ai-prep.html. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-04 — 2026-09 · DR 29, flat
Sep 2026
Monthly visits split by channel share: Grove lost 4K visits from Aug to Sep, with organic search contributing 23%.
| Channel | Last 4 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Organic search | −899 | 23% | 30.3% ↑4.6pp | ||
| Direct | −864 | 22% | 39% ↑10.3pp | ||
| Display ads | −620 | 16% | 4% ↓6.9pp | ||
| 5 other channels | −1.2K | 31% | 22% ↓5.2pp |
What you can borrow
Grove’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| lacerte mcpNon-brand | 130 | — | 1 |
| grove taxBrand | 70 | — | 2 |
| taxmcp.ioNon-brand | 0 | — | 3 |
| feather tax aiNon-brand | 0 | — | 4 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “lacerte mcp”). Find the needs your product also serves and capture them with tool or landing pages.
Pages listed in the Sitemap grew 20% over 72 days, from 15 listed URLs to 18 listed URLs.
/ai-prep.html+1/capabilities−1/careers+1Borrow: Generate pages of this kind from data you already have (see /ai-prep.html) to capture long-tail search.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
What did Grove do at each step?
Unlock Grove’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Grove's public Sitemap now lists 3 more URLs
Observed eventMonthly visits 6.7K → 2.7K
Observed eventMonthly visits 1.1K → 6.7K
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Finance and Accounting
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Grove ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
