Gepetto is an AI-powered home staging and decoration platform for real estate professionals.
In the same window, Gepetto’s Sitemap added 27 pages, mostly under /tools. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 43, flat
Sep 2026
21K↓ 1.2%
Monthly visits split by channel share: Gepetto lost 265 visits from Aug to Sep, with direct contributing 100%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 25.4K | 21.3K | 21K |
| Organic search | 13.1K | 8.3K | 11.9K |
| Direct | 6.6K | 7.9K | 4.8K |
| Referrals | 533 | 1.6K | 2.4K |
| Organic social | 3.6K | 1.8K | 430 |
| 920 | 455 | 181 | |
| Display ads | — | 425 | 165 |
| Paid search | 0 | 215 | 92 |
| Paid social | 0 | 100 | 41 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −3.1K | 1,165% | 23% ↓14.2pp | |
| Organic social | −1.3K | 504% | 2% ↓6.2pp | |
| −275 | 104% | 0.9% ↓1.3pp | ||
| 5 other channels | +3.9K | -1,468% | 69% ↑19.1pp |
Gepetto’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 9.1% over 2 days, from 297 listed URLs to 324 listed URLs.
/tools+9/ferramentas/calcular-metro-quadrado+1Borrow: Generate pages of this kind from data you already have (see /tools) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| gepettoBrand | 580 | $1.10 | 1 |
| projet mofification exterieur iaNon-brand | 170 | — | 2 |
| gepetto iaNon-brand | 120 | — | 3 |
| gepeto iaUnclassified | 110 | — | 4 |
| logiciel amenagement electromenager studio d apres photoNon-brand | 100 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
365 visits from AI assistants (previous month 55), 1.7% of all traffic.
Borrow: Check how assistants recommend Gepetto and work on appearing for the same questions.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Gepetto did at each step, and gives you a sequence to follow.
Gepetto's public Sitemap now lists 27 more URLs
Observed · SitemapGepetto's public Sitemap now lists 200 more URLs
Observed · SitemapGepetto's Sitemap added 22 net URLs in Russian pages
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Real Estate
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| GepettoThis product | 21K | 43 | -1.2% |
| AI Underwriting for Multifamily Tenant Screening | Two DotsSame market | 98.2K | 49 | -25.6% |
| AinoSame market | 32.7K | 33 | +33.5% |
| Apply DesignSame market | 32K | 55 | +28.3% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Gepetto ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
