Search · source keywords — Non-brand terms bring 43% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| foundationalBrand | 120 | $1.32 | 1 |
| fondationalNon-brand | 60 | — | 2 |
| what is lineageNon-brand | 20 | — | 3 |
| dbt ci cdNon-brand | 10 | — | 4 |
| dbtNon-brand | 0 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.