Self-updating documentation for startups, enterprises, and agents.
In the same window, Mintlify’s Sitemap added 52 pages, mostly under /docs. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 91, +1 MoM
Sep 2026
321.8K↓ 17%
Monthly visits split by channel share: Mintlify lost 66.1K visits from Aug to Sep, with direct contributing 36%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 373.1K | 387.9K | 321.8K |
| Direct | 140.8K | 159.6K | 135.8K |
| Organic search | 99.2K | 90.7K | 73.6K |
| Referrals | 46.8K | 49.7K | 42.3K |
| Paid search | 32K | 32.4K | 27.3K |
| Organic social | 17.3K | 15.5K | 17.2K |
| Display ads | 6.4K | 9.3K | 10.1K |
| Paid social | 16.1K | 13K | 9.6K |
| 2.5K | 3.4K | 1.7K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | −23.8K | 36% | 42.2% ↑1.1pp | |
| Organic search | −17.1K | 26% | 22.9% ↓0.5pp | |
| Referrals | −7.4K | 11% | 13.1% ↑0.3pp | |
| 5 other channels | −7.8K | 12% | 20.5% ↑1.5pp |
Mintlify’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 4% over 12 days, from 1,301 listed URLs to 1,353 listed URLs.
/docs+38/blog+5Borrow: Generate pages of this kind from data you already have (see /docs) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| mintlifyBrand | 36.2K | $4.94 | 1 |
| mintifyUnclassified | 2.3K | $1.26 | 2 |
| mintlify docsBrand | 1.3K | $8.12 | 3 |
| github pagesUnclassified | 740 | $2.03 | 4 |
| everything claude codeBrand | 610 | $2.38 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
795 visits from AI assistants (previous month 5.9K), 0.2% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Mintlify did at each step, and gives you a sequence to follow.
Mintlify's public Sitemap now lists 52 more URLs
Observed · SitemapMintlify's public Sitemap now lists 40 more URLs
Observed · SitemapMintlify's public Sitemap now lists 3 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Knowledge Management
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| MintlifyThis product | 321.8K | 91 | -17% |
| Notion AISame market | 13.5M | 92 | +13.4% |
| CliptoSame market | 1.7M | 47 | -13.7% |
| TabbitSame market | 960.8K | 24 | -15.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Mintlify ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
