Audit automation software by Fieldguide: AI-powered audit & advisory platform that streamlines workflows, boosts margins & enhances client collaboration.
Fieldguide’s direct traffic went from 20.3K to 38.5K visits in one month. In the same window, Fieldguide’s Sitemap removed 142 pages, mostly under /product. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 55, flat
Sep 2026
47.9K↑ 8.7%
Monthly visits split by channel share: Fieldguide added 3.9K visits from Aug to Sep, with direct contributing 100%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 60.3K | 55K | 44.1K | 47.9K |
| Direct | 25.5K | 20.7K | 20.3K | 38.5K |
| Referrals | 3.7K | 749 | 963 | 3.1K |
| Organic search | 8.3K | 6.2K | 4.3K | 2.4K |
| Display ads | 352 | 139 | 572 | 1.5K |
| Organic social | 16.8K | 23.2K | 15.3K | 1.2K |
| 2.1K | 1.9K | 747 | 1.1K | |
| Paid search | 1.8K | 1.7K | 1.9K | 132 |
| Paid social | 312 | 56 | 0 | 0 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +18.2K | 473% | 80.3% ↑34.3pp | |
| Referrals | +2.1K | 55% | 6.4% ↑4.3pp | |
| Display ads | +945 | 25% | 3.2% ↑1.9pp | |
| 5 other channels | −17.4K | -452% | 10.1% ↓40.4pp |
Fieldguide’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap shrank 34.4% over 5 days, from 413 listed URLs to 271 listed URLs.
/product−10/about−1Borrow: Fieldguide is pruning pages; watch whether organic search weakens next.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| fieldguideBrand | 350 | $8.17 | 1 |
| welcome to fieldguide - wipfli/fieldguide login instructionsBrand | 240 | — | 2 |
| app fieldguide.ioBrand | 220 | — | 3 |
| fieldguide audit software docsBrand | 160 | — | 4 |
| field guideBrand | 130 | $8.28 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
0 visits from AI assistants (previous month 10), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Fieldguide did at each step, and gives you a sequence to follow.
Fieldguide's public Sitemap now lists 142 fewer URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Finance and Accounting
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| FieldguideThis product | 47.9K | 55 | +8.7% |
| PigmentSame market | 94.1K | 70 | +10.2% |
| DigitsSame market | 65.5K | 78 | +15% |
| TrullionSame market | 56.4K | 56 | -10.5% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Fieldguide ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
