Search · source keywords — Non-brand terms bring 63% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| duckdbNon-brand | 260 | $1.77 | 1 |
| definiteBrand | 170 | $0.13 | 2 |
| is duckdb a columnar databaseNon-brand | 120 | — | 3 |
| definite aiBrand | 110 | — | 4 |
| close.io dashboardNon-brand | 100 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “duckdb”, “is duckdb a columnar database”). Find the needs your product also serves and capture them with tool or landing pages.