Data updated Oct 30, 2026
DeepSeek is an AI research company focused on building world-leading general artificial intelligence.
DeepSeek’s direct traffic went from 276.8M to 280.1M visits in one month. In the same window, DeepSeek’s Sitemap added 4 pages, mostly under /harness. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 90, flat
Sep 2026
Monthly visits split by channel share: DeepSeek added 3.6M visits from Aug to Sep, with direct contributing 92%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Direct | +3.3M | 92% | 78.4% ↑0.1pp | ||
| Organic search | +1.4M | 39% | 13.1% ↑0.3pp | ||
| Organic social | +186.7K | 5.2% | 2.7% ↑0pp | ||
| 5 other channels | −94.8K | -2.6% | 3.8% ↓0.1pp |
What you can borrow
DeepSeek’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| deepseekBrand | 15.9M | $0.44 | 1 |
| дипсикNon-brand | 4.2M | $0.44 | 2 |
| deepseek harnessBrand | 860.6K | — | 3 |
| deep seekBrand | 645.8K | $0.45 | 4 |
| deepseek apiBrand | 604.9K | $2.14 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
Pages listed in the Sitemap grew 9.5% over 22 days, from 42 listed URLs to 46 listed URLs.
/harness+2Borrow: Generate pages of this kind from data you already have (see /harness) to capture long-tail search.
6.4M visits from AI assistants (previous month 6.7M), 1.8% of all traffic.
Borrow: Check how assistants recommend DeepSeek and work on appearing for the same questions.
Full growth history
Where did the +3.6M visits actually come from?
DeepSeek grew 1% in Sep. Unlock the launch posts, community threads and new backlinks behind the spike, plus a launch checklist you can copy.
DeepSeek's public Sitemap now lists 4 more URLs
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · API and Inference
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time DeepSeek ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
