Search · source keywords — Non-brand terms bring 75% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| emergency contact information listNon-brand | 310 | — | 1 |
| preparing for emergency evacuation listNon-brand | 200 | — | 2 |
| project onboarding check listBrand | 70 | — | 3 |
| checklist extensionUnclassified | 50 | — | 4 |
| checklist ggBrand | 50 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “emergency contact information list”, “preparing for emergency evacuation list”). Find the needs your product also serves and capture them with tool or landing pages.
