Cake is a global talent network that helps professionals build a winning resume and portfolio, search for their dream jobs, and connect with top companies.
Cake’s organic search traffic went from 234.8K to 309K visits in one month, mostly from the non-brand terms below. In the same window, Cake’s Sitemap removed 143 pages, mostly under /companies/kpmg. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-05 — 2026-09 · DR 80, flat
Sep 2026
865.7K↑ 14%
Monthly visits split by channel share: Cake added 104.7K visits from Aug to Sep, with organic search contributing 71%.
| Channel | Jul | Aug | Sep |
|---|---|---|---|
| Total | 909K | 761K | 865.7K |
| Organic search | 267.9K | 234.8K | 309K |
| Direct | 341K | 293.2K | 307.3K |
| Organic social | 87.1K | 73.7K | 71.9K |
| Referrals | 76.3K | 42.4K | 49K |
| Paid search | 45K | 39.7K | 48.8K |
| Paid social | 39.8K | 27.8K | 35.1K |
| 27.9K | 27.7K | 22.7K | |
| Display ads | 4.7K | 5.2K | 9.8K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Organic search | +74.2K | 71% | 35.7% ↑4.8pp | |
| Direct | +14.1K | 13% | 35.5% ↓3pp | |
| Paid search | +9.1K | 8.7% | 5.6% ↑0.4pp | |
| 5 other channels | +11.8K | 11% | 21.8% ↓1.4pp |
Cake’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap shrank 0.3% over 1 days, from 53.78K listed URLs to 53.64K listed URLs.
/companies/kpmg−155/companies/nbiv-semiconductor+8/companies/fpt-telecom+6Borrow: Cake is pruning pages; watch whether organic search weakens next.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| cakeresumeUnclassified | 18.6K | $0.10 | 1 |
| cakeBrand | 12.1K | $0.76 | 2 |
| cake resumeUnclassified | 5.2K | $0.15 | 3 |
| swagNon-brand | 4.4K | $1.51 | 4 |
| cake 2026 職涯博覽會Brand | 3.8K | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
7K visits from AI assistants (previous month 6.7K), 0.8% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Cake did at each step, and gives you a sequence to follow.
Cake's public Sitemap now lists 143 fewer URLs
Observed · SitemapCake's public Sitemap now lists 93 fewer URLs
Observed · SitemapCake's public Sitemap now lists 717 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Job Seekers
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| CakeThis product | 865.7K | 80 | +13.8% |
| HuntrSame market | 252.4K | 72 | +17.4% |
| SorceSame market | 137.5K | 34 | -16.9% |
| AI Resume Builder & ATS Checker — Tested Against Major ATSSame market | 75.9K | 41 | -11.1% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Cake ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
