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Animoca Minds’s direct traffic went from 2.9K to 19.3K visits in one month. In the same window, Animoca Minds’s Sitemap added 84 pages, mostly under /campaign/burn-sp. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 35, +3 MoM
Sep 2026
50K↑ 589%
Monthly visits split by channel share: Animoca Minds added 42.7K visits from Aug to Sep, with direct contributing 38%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 3.6K | 2.7K | 7.3K | 50K |
| Direct | 0 | 916 | 2.9K | 19.3K |
| Referrals | 0 | 882 | 1.1K | 13.9K |
| Organic search | 0 | 758 | 2.2K | 6.6K |
| 0 | 40 | 165 | 6K | |
| Organic social | 0 | 119 | 328 | 2.3K |
| Display ads | 0 | — | 192 | 712 |
| Paid search | 0 | 0 | 77 | 204 |
| Paid social | 0 | 0 | 56 | 128 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +16.4K | 38% | 38.6% ↓1.4pp | |
| Referrals | +12.8K | 30% | 27.8% ↑12.4pp | |
| +5.8K | 14% | 11.9% ↑9.7pp | ||
| 5 other channels | +7.1K | 17% | 19.9% ↓20.1pp |
Animoca Minds’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 182.6% over 59 days, from 46 listed URLs to 130 listed URLs.
/campaign/burn-sp−1/for-everyone−1Borrow: Generate pages of this kind from data you already have (see /campaign/burn-sp) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| hello mindsBrand | 590 | — | 1 |
| hello minds, powered by ethoswarmUnclassified | 460 | — | 2 |
| hello minds aiBrand | 290 | — | 3 |
| hellominds aiBrand | 140 | — | 4 |
| minds aiNon-brand | 130 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
0 visits from AI assistants (previous month 0), 0% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Animoca Minds did at each step, and gives you a sequence to follow.
Animoca Minds's public Sitemap now lists 84 more URLs
Observed · SitemapMonthly visits 7.3K → 50K
Observed · traffic dataAnimoca Minds's public Sitemap now lists 21 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · General Chat and Assistants
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| Animoca MindsThis product | 50K | 35 | +588.7% |
| ChatGPTSame market | 5.9B | 93 | +5% |
| GeminiSame market | 2.6B | 100 | +0.9% |
| ClaudeSame market | 1B | 92 | +6.6% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Animoca Minds ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
