Search · source keywords — Non-brand terms bring 25% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| bigcommerceBrand | 20.5K | $11.24 | 1 |
| bigcommerce loginBrand | 7.1K | $4.64 | 2 |
| discount codesNon-brand | 6K | $2.26 | 3 |
| big commerceBrand | 5.7K | $14.14 | 4 |
| tumblrNon-brand | 5K | $2.28 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.