The Context Layer for AI
Atlan’s referrals traffic went from 19.8K to 32.4K visits in one month. In the same window, Atlan’s Sitemap added 75 pages, mostly under /know/ai-agent. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 76, flat
Sep 2026
253K↑ 5.2%
Monthly visits split by channel share: Atlan added 12.4K visits from Aug to Sep, with referrals contributing 100%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 222K | 198.2K | 240.5K | 253K |
| Direct | 120.7K | 83.6K | 114.1K | 102.4K |
| Organic search | 59.4K | 72.6K | 60.6K | 69.7K |
| Referrals | 14.4K | 13.5K | 19.8K | 32.4K |
| Organic social | 9.5K | 11.5K | 31.1K | 28.4K |
| 3.4K | 4.1K | 2.6K | 3.2K | |
| Display ads | 2.2K | 1.9K | 2.7K | 2.9K |
| Paid social | 3.2K | 875 | 1.7K | 1.5K |
| Paid search | 5.4K | 3K | 1.3K | 1.3K |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Referrals | +12.6K | 102% | 12.8% ↑4.6pp | |
| Organic search | +9.1K | 73% | 27.6% ↑2.4pp | |
| +601 | 4.8% | 1.3% ↑0.2pp | ||
| 5 other channels | −14.5K | -116% | 54% ↓8.8pp |
Atlan’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap grew 3.4% over 5 days, from 2,180 listed URLs to 2,255 listed URLs.
/know/ai-agent+10/authors/mark-manning+1Borrow: Generate pages of this kind from data you already have (see /know/ai-agent) to capture long-tail search.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| atlanBrand | 9K | $3.29 | 1 |
| atlan careersBrand | 1.7K | $0.48 | 2 |
| arize phoenixBrand | 540 | $19.47 | 3 |
| prukalpa sankarNon-brand | 390 | — | 4 |
| how to search your metadata humanNon-brand | 310 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
5.1K visits from AI assistants (previous month 3.9K), 2% of all traffic.
Borrow: Check how assistants recommend Atlan and work on appearing for the same questions.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Atlan did at each step, and gives you a sequence to follow.
Atlan's public Sitemap now lists 75 more URLs
Observed · SitemapAtlan's public Sitemap now lists 72 more URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · RAG, data, and developer infrastructure
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| AtlanThis product | 253K | 76 | +5.2% |
| MercorSame market | 10.6M | 75 | -3.9% |
| Weights & Biases: The AI developer platformSame market | 1.6M | 81 | -19.9% |
| PineconeSame market | 415.6K | 81 | -4.4% |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Atlan ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
