Applitools delivers secure and deterministic AI that is purpose-built for testing with quality gates throughout your agentic or AI-augmented dev process.
Applitools’s direct traffic went from 72.4K to 82.8K visits in one month. In the same window, Applitools’s Sitemap removed 53 pages, mostly under /lp. The timing overlaps — worth a closer look.
Monthly visit estimates · 2026-04 — 2026-09 · DR 74, flat
Sep 2026
189.8K↑ 12%
Monthly visits split by channel share: Applitools added 19.8K visits from Aug to Sep, with direct contributing 53%.
| Channel | Jun | Jul | Aug | Sep |
|---|---|---|---|---|
| Total | 174.8K | 181.3K | 170K | 189.8K |
| Direct | 77.4K | 58.1K | 72.4K | 82.8K |
| Organic search | 44.2K | 49.1K | 36.6K | 41.5K |
| Organic social | 15.1K | 24.9K | 30.6K | 31.7K |
| Referrals | 15.8K | 19.2K | 11.4K | 15.7K |
| 6K | 8.8K | 9.2K | 6K | |
| Paid search | 1.6K | 2.1K | 1.6K | 1.6K |
| Display ads | — | 795 | 16 | 258 |
| Paid social | 183 | 0 | 0 | 177 |
| Channel | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|
| Direct | +10.5K | 53% | 43.6% ↑1.1pp | |
| Organic search | +4.9K | 25% | 21.9% ↑0.3pp | |
| Referrals | +4.3K | 22% | 8.3% ↑1.6pp | |
| 5 other channels | −1.6K | -8.2% | 21% ↓3.4pp |
Applitools’s acquisition moves across pages, search terms and AI referrals, each with its data source.
Pages listed in the Sitemap shrank 2.9% over 1 days, from 1,856 listed URLs to 1,803 listed URLs.
/lp−7/guides−2Borrow: Applitools is pruning pages; watch whether organic search weakens next.
Non-brand terms are traffic anyone can compete for; higher CPC means higher commercial value.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| applitoolsBrand | 1.8K | $9.34 | 1 |
| test automation universityNon-brand | 1.3K | $4.28 | 2 |
| playwrightNon-brand | 430 | $1.47 | 3 |
| playwright vs seleniumNon-brand | 240 | $7.17 | 4 |
| what is the best ai to check devices responsiveness?Non-brand | 220 | — | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “test automation university”, “playwright”). Find the needs your product also serves and capture them with tool or landing pages.
2.1K visits from AI assistants (previous month 1.8K), 1.1% of all traffic.
Borrow: Check how assistants recommend Applitools and work on appearing for the same questions.
Above is what we observe automatically. The reconstruction starts from these moments, searches launches, community threads, directory listings and backlinks from the same period, fills in what Applitools did at each step, and gives you a sequence to follow.
Applitools's public Sitemap now lists 53 fewer URLs
Observed · SitemapWhere it launched and who discussed it
Product Hunt, Reddit, X, directoriesWhich channels produced new backlinks
Ordered by first seenA launch sequence you can follow
Exportable action listSep 2026 · Code Quality
| Product | Monthly visits | DR | MoM |
|---|---|---|---|
| ApplitoolsThis product | 189.8K | 74 | +11.6% |
| TestMu AI (Formerly LambdaTest)Same market | 796.4K | 80 | -15.6% |
| QodoSame market | 168.9K | 76 | -24.8% |
| FixBugs | From Alert to Validated FixSame market | 1.4K | 36 | — |
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Applitools ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
