Search · source keywords — Non-brand terms bring 40% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| appbotBrand | 800 | $1.80 | 1 |
| colored iconNon-brand | 170 | — | 2 |
| google play store and app store reviews aggregateNon-brand | 140 | — | 3 |
| apple retention messaging best practicesNon-brand | 120 | — | 4 |
| aha moment ratingNon-brand | 110 | — | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.