Search · source keywords — Non-brand terms bring 91% of search traffic
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| epicNon-brand | 5.8K | $0.89 | 1 |
| airfocusBrand | 660 | — | 2 |
| baselineNon-brand | 330 | $3.54 | 3 |
| bubble sortNon-brand | 140 | $1.01 | 4 |
| weighted decision matrixNon-brand | 140 | $2.28 | 5 |
Borrow: Most of its search traffic comes from non-brand terms (e.g. “epic”, “baseline”). Find the needs your product also serves and capture them with tool or landing pages.