Data updated Nov 4, 2026
Workday is a cloud-based financial management and human capital management software vendor.
In the same window, Workday’s Sitemap added 10 pages. The timing overlaps — worth a closer look.
How the growth happened
Monthly visit estimates · 2026-05 — 2026-09 · DR 87, flat
Sep 2026
Monthly visits split by channel share: Workday lost 614.9K visits from Aug to Sep, with referrals contributing 54%.
| Channel | Last 3 months | Change barAug → Sep | Change | Share of change | Current share |
|---|---|---|---|---|---|
| Referrals | −330.1K | 54% | 19.6% ↓3.6pp | ||
| Direct | −187.5K | 30% | 38.3% ↑0.8pp | ||
| Organic search | −24.6K | 4% | 33.4% ↑3.1pp | ||
| 5 other channels | −53.4K | 8.7% | 7.8% ↓0.1pp |
What you can borrow
Workday’s acquisition moves across pages, search terms and AI referrals, each with its data source.
| Keyword | Traffic | CPC | Rank |
|---|---|---|---|
| workdayBrand | 752.1K | $3.16 | 1 |
| workday loginBrand | 263.9K | $3.69 | 2 |
| workday sign inBrand | 32K | $1.86 | 3 |
| myworkdayUnclassified | 27.6K | $3.61 | 4 |
| workday login employeeBrand | 14.9K | $1.66 | 5 |
Borrow: Search traffic is mostly branded, riding existing awareness; the non-brand needs it does not cover are open to you.
This directory added 10 and removed 0 URLs. This only reflects pages added and removed in this scan, not that the directory had no earlier pages. Paths: /customer-stories/q-z, /products, /products.html.
Borrow: Generate pages of this kind from data you already have to capture long-tail search.
20.6K visits from AI assistants (previous month 19.8K), 0.4% of all traffic.
Borrow: No need to follow yet; watch whether it scales next month.
Full growth history
What did Workday do at each step?
Unlock Workday’s launch posts, community threads and new backlinks, plus a launch checklist you can copy.
Workday's Sitemap added 10 net URLs in English (Singapore) pages
Observed eventWorkday's public Sitemap now lists 101 more URLs
Observed eventWorkday's Sitemap added 10 net URLs in Japanese (Japan) pages
Observed eventWhere it launched and who talked about it
Visible after unlockingWhere the new backlinks came from
Visible after unlockingA launch sequence you can copy
Visible after unlockingSame-market benchmark
Sep 2026 · Operations and Management
Each product uses its latest observed month; different months are not a same-period ranking.
Know the next time Workday ships pages in bulk
We diff its Sitemap, backlinks and traffic daily and alert you only on real changes.
Method: visits and channel shares are third-party monthly estimates; channel change = monthly visits × channel share, month over month; site actions and traffic are shown by timing only, not as cause and effect.
