SECTOR INTELLIGENCE

Social Media and Creators

Social Media and Creators tracks 117 AI products (115 domains with monthly data), reaching 207.65M monthly visits (-5.1% MoM) with 96.8% CR3 concentration (highly concentrated).

2026-09MONTHLY EDITION

01 / Social Media and Creators Market Pulse

MONTHLY ESTIMATE

Sector monthly visits: 207.65M
Tracked products: 117

Concentration · CR396.8%Highly concentrated

Top 3 share of tracked-domain trafficCR5 97.5%

02 / Social Media and Creators Category Leader

Linktree

linktr.ee

196.42M-5.5% MoM

Share of tracked traffic: 94.6%

03 / Social Media and Creators Top Challenger

SocialEcho

socialecho.net

341.94K+544.3% MoM

Growth leader with ≥100K visits and a ≥1K baseline

Estimated worldwide Web visits of tracked domains · Broader platforms use whole-site visits · Not feature market share

Methodology

Scope: published products in this sector and its children. The directory sector shares the submission collection. Domains are deduplicated; parent and child totals are not additive.

Size and concentration use all valid current-month domains. MoM uses domains with valid data in both months and a positive baseline. Missing values remain unknown, never zero.

CR3 above 60% is highly concentrated; 30–60% is moderate; below 30% is distributed. This is not a monopoly or investment assessment. New entrants are domains registered in the three months ending with the observation month, not verified product launches.

Comparison: 2026-08 → 2026-09 · Comparable domains 87 · Snapshot 2026-11-02

Social Media and Creators Competitive Traffic & Channel Matrix

117 / 117 products

Filters affect the table only; rank and shares use the full sector. Leaders: top 10% by size. Movers: ≥20% MoM. New entrants: domains registered in the last 3 months.

Scroll horizontally for every metric. Select a product to open its brief; use the icons for details, sharing, watching or its website.

#	Visit share	Visits / 6M	MoM growth	Primary channel	AI referrals	DR
90	<0.1%	112	-65.3%-211	Starter	Starter	Starter
89	<0.1%	200	—Zero baseline	Starter	Starter	Starter
88	<0.1%	377	+160%+232	Starter	Starter	Starter
87	<0.1%	410	+16.8%+59	Starter	Starter	Starter
86	<0.1%	649	+691.5%+567	Starter	Starter	Starter
85	<0.1%	867	+79.5%+384	Starter	Starter	Starter
84	<0.1%	1.01K	—Zero baseline	Starter	Starter	Starter
83	<0.1%	1.16K	—Zero baseline	Starter	Starter	Starter
82	<0.1%	1.34K	-45.1%-1.1K	Starter	Starter	Starter
81	<0.1%	1.38K	-61.4%-2.19K	Starter	Starter	Starter
80	<0.1%	1.71K	+30.7%+402	Starter	Starter	Starter
79	<0.1%	1.97K	—Zero baseline	Starter	Starter	Starter
78	<0.1%	2.34K	+247.7%+1.67K	Starter	Starter	Starter
77	<0.1%	2.69K	+406.6%+2.16K	Starter	Starter	Starter
76	<0.1%	2.83K	+23.4%+537	Starter	Starter	Starter
75	<0.1%	3.03K	-66.7%-6.09K	Starter	Starter	Starter
74	<0.1%	3.28K	+1,020.5%+2.99K	Starter	Starter	Starter
73	<0.1%	3.44K	-13%-514	Starter	Starter	Starter
72	<0.1%	3.54K	-23.5%-1.09K	Starter	Starter	Starter
71	<0.1%	3.71K	+296.7%+2.77K	Starter	Starter	Starter
70	<0.1%	3.77K	+66.4%+1.5K	Starter	Starter	Starter
69	<0.1%	4.15K	-44%-3.26K	Starter	Starter	Starter
68	<0.1%	4.56K	+27.8%+990	Starter	Starter	Starter
67	<0.1%	4.6K	+0.7%+34	Starter	Starter	Starter
66	<0.1%	4.67K	+12.8%+529	Starter	Starter	Starter